Hi there! I’m Mackie, the baking half of the Joyful Bakers team. I’m delighted that you’re interested in learning more about who exactly is pulling the strings behind the curtain. You’re curious- and I like that about you.
Now, in order to fully explain who I am, I have to take you back in time- to the beginning of my baking journey, many, many years ago.
As far back as I can remember, I’ve always loved to bake. However, this was mostly out of necessity, since I’ve always had a deadly sweet-tooth.
My mother baked prolifically throughout my entire childhood, and continues to bake to this day. But it was the parade sweet treats that she baked as I was growing up that left a lasting impression. I knew that I needed to learn how to make such delicacies for myself!
And that was it. I’ve been hooked ever since.
That said, baking hasn’t always been my primary focus. Actually, for most of my life, baking was just a hobby!
In the early days, I’d only bake when I needed a sugar fix. If there were no desserts in the house, then I’d simply whip up a batch of cookies. But, once I was in my high school and college years, baking took on a different role in my life.
No matter how complicated or demanding my life became, I could always follow a recipe and count on the dessert to come out perfectly.
When life felt overwhelming, I would stand in the corner of my kitchen and just bake. For hours. Making the same recipe on repeat, not even bothering to wash the bowl in between batches, baking in bulk. Most of the treats would get frozen for another day, when I had less free time. And that’s how I would spend my weekends. Having fun, baking alone with my headphones in.
Then, in 2017, my baby brother came to me with an idea. It was ambitious and crazy… and I wanted nothing to do with it.
Start an Internet Bakery? What did that even mean? I was no professional baker- it was a simply pastime. Besides, the only people who’d ever even laid eyes on my desserts were family and friends. Surely my skills were not up to being displayed on a world stage!
But I didn’t have any other plans.
My love for my college degree had recently died after one particularly nasty critique and I no longer wanted to pursue a career in architecture. The mere thought of three more years of schooling and two years of internship turned my stomach. My life’s “plan” had been foiled and I was at loose ends. And here was Shaughn, burning with energy, enthusiasm, and hope. Offering me a new plan.
A way forward.
But… an entrepreneurship built on the back of my baking prowess? Really?!
After much convincing, I eventually agreed.
And the beginning was rough.
I had no experience working with cameras. And the way that I baked in the privacy of my own home did not look pretty on camera. Over the years, my knowledge of how to use the equipment improved dramatically. Of course, so did the equipment. We strategically upgraded everything as we went along- tech, lighting, backdrops, even our silverware got overhauled!